Thursday, January 14, 2010
Diversifying - D.I.S GUISE
Brand Building

YMBK is an affiliate of CODE RED ENT, D.I.S GUISE’s mixtape “I USED TO THINK I WAS LIKE YOU” will be released under his new record label CODE RED ENT.




The TALENT

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D.I.S GUISE is a MUSCIAN & film maker, with background experience in music production and graphic design, he committed to music at a young age after watching then hip-hop teenage acts such as Kriss Kross, Kid and play. D.I.S was born in west Africa, hence the African tropical sounds influence his songs, he was inspired to make music in the likes of Kidjo, Fela Anikulapo kuti, Yvonne Chaka Chaka, Brenda Fassie, and others mixed with hip hop and contemporary music.

YAMBUKA /CODER RED FUSION : CULTURAL CROSSROADS.

As an adolescent, D.I.S GUISE was fascinated with the idea of disguises and how they could transform a person from one to another, he believed that everybody had at least 2 disguises to their everyday life, one for social acceptance (the ego) and the other worn when we are being our true natural selves (the conscious).

D.I.S has chosen to wear both disguises and talk about issue that would not be brought up in the modern music society. D.I.S’s mask represents the facelessness of the everyday person he has chosen to stand for.

Our TRUTH

“There are millions of people out there that have stories to tell but don’t have that pitchman, or voice to tell it to the world” he said, when asked what he does music for. GUISE knows that music is suppose to be a medium to express feeling about life, and since modern artist only seem to see the “bling bling” side of life, he has made it mandatory to address the young girl who got raped, the government’s conspiratorial plot to CONTROL citizens, the single mother struggle to raise kids, the immigrant fighting for his rights as a human being, the 'lover boy' who got betrayed by his partner (the list of social issues is overwhelming).

2010:D.I.S GUISE’s mixtape “I USED TO THINK I WAS LIKE YOU” will be released under his new record label CODE RED ENT, addressing society’s idea of normal and abnormal.

This mixtape explores the person society wants us to be as opposed to who we really are, we watch TV and try to incorporate things we see into our lives because that’s what is considered “COOL”, and if otherwise is done the individual involved is not regarded as an active part of society, hence they do not matter, in this social commentary mixtape Guise' challenges minds and makes it sooth the ears.


Onwards. Upwards. Always!

YAMBUKA