Conventional wisdom is shoddily formed and devilishly difficult to overturn.

My goal has always been to build a community of like-minded people, a creative engine powered by the need to OVERCOME (any and all) challenges, a ubiquitous unifying theme of individual empowerment through a diverse breed of experts. These experts are you and I. Experts on our own lives.

Shoddy conventional wisdom.

In my YAMBUKA endeavors thus far, I have had to fall back on my many years of business studies (risk versus return, cost benefit analysis etc), my personal experience and tastes (love, fashion and music), my ethical and moral ideologies (true motives, competition) and my sound self confidence.

My bone of contention with ‘conventional wisdom’ is simple, I’ve realized that as much as people may think that decisions are better made from gathering as much information as possible, at times it’s the simple facts that make everything clearer.

In dealing with YAMBUKA stakeholders (models, designers, promoters, distributors, suppliers, lawyers, accountants, team members, advisors, sponsors, business partners and affiliates) it’s always the simplest gestures that say the most.

Are the best decisions made based on INTENT (equity, vision, truth, purpose and value) OR, volumes of data from documents, reasons/excuses, theories and analytical models.

Personally, I beleive these tools help in forming an opinion, but the actual decision is independent from this opinion.

I've met several business people this year, some successful (business models hinged on simplicity) and others with room for improvement (over-thought business models with a lack of emphasis on key areas).

Shoddy conventional wisdom is difficult to overturn.