I met a new friend/business associate.

Eyes blazing with intelligence, with an endearing sense of style she asked philosophically , “…why?”

A comfortable silence.

A bright slightly cynical smile, I answered tentatively, trying to keep the irony out of my voice…”it’s the right thing to do.”

She sighed uncontentedly.

I could see it clearly, perception did not exceed expectation.
The question was simple, “...WHY invest in YAMBUKA ?”

Those who know me (rather ; those who know me well) understand how I am guided by academia and how I biblically utilize Occam's razor’s in my daily life; when you have two competing theories that make exactly the same predictions, the simpler one is the better.

Apropos, to quote my father (late...wise), “failure defeats losers, simultaneously failure inspires winners…inevitably levels of failure are certain, its the response to it, that defines us” = OVERCOME.

Occam's razor’ states that the explanation of any phenomenon should make as few assumptions as possible, eliminating those that make no difference in the observable predictions of the explanatory hypothesis or theory.

As I post this blog, I YouTube and turn up the timeless Buzz Riddim, and realize “simplicity’ is the key. We have no choice.

We have to OVERCOME.

Occam's razor is used to adjudicate between theories that have already passed 'theoretical scrutiny' tests, and which are equally well-supported by the evidence.

Things will always be how there should be.

YAMBUKA: Entrepreneurial decision making is challenging, the Occam’s Razor theory can be used to prioritize empirical testing (whether business or personal) between two equally plausible but unequally testable hypotheses; thereby minimizing costs and wastes while increasing chances of falsification of the simpler-to-test hypothesis.

Upwards. Onwards. Always!

Farai