Success is the sum of many small efforts.

The ultimate truth that binds us all (in my humble opinion) is PURPOSE.

To borrow from Agent Smith:
It is PURPOSE that created us.
PURPOSE that connects us.
PURPOSE that pulls us.
That guides us.
That drives us.
It is PURPOSE that DEFINES us.
PURPOSE that binds us.
PURPOSE.

My year thus far has been the flirtatious tango of problems and solutions.

Entrepreneurial incumbency powered by unorthodox, but furious, dexterity (in a recession year) has had me tapping into my deep well of emotions.

The microcosmos of supply chain management, risk versus return, ROI, payroll, shipping & distribution, quality control, operations, marginal productivity, social responsibility & BRAND recognition have ganged up in true simplicity to ask me a fundamental question; PURPOSE?

Analysing PURPOSE sparks a morbid fascination in me because the Darwinian underbelly that defines each persons role in this "relay-race" called life, causes me to be burton.

PURPOSE is life's baton-stick. (great /original facebook post by the way)

Rights, obligations and all claims to belong to the human race are summed up in "PURPOSE." It is of paramount importance, both in life and in entrepreneurship, to comprehend ones PURPOSE.

The purpose of life is a life of purpose. Robert Byrne.

YAMBUKA's PURPOSE

There is a world of irony in contemplating PURPOSE. I've noticed, with great intrigue by the way, that every time someone introduces me to someone new, they say (positively), " .. this is Nigel, he does T-Shirts...".

This always leaves me feeling reflective. Not offended, not disappointed, but rather... humbled.

Humbled because my vision of the OVERCOME movement coupled with the YMBK BRAND is still a baby. I'm just cutting the umbilical cord.

YMBK is not even a toddler yet. Not an infant, not a 'snot nosed' pre-schooler, not a 'wise crackin' grade schooler, not a cynical 8th grader yet, not a delusional high schooler yet, not even a 'rebellious adolescent' yet.

Building wealth is laughable. Its challenging to envision growth but wonderful to see end results. Apparently its beautiful watching the awkward years, fusing hope and potential, dreaming.

YMBK BRAND + OVERCOME movement= PURPOSE

My vision - to create a platform, a symbol, a beacon for our generation to communicate daily success, the success of OVERCOMING any and all obstacles.

Onwards. Upwards. Always!

Farai