There is this.... arresting quality to committing to a project, a kind of luxury that scorns ordinary luxuries.

Paralyzed by nostalgia, in the warm womb of my office, I take a lip-wetting swig and smile - as I file away the new galvanized YMBK five year business plan.


“...my feet is my only carriage...” Bob Marley


In 2009 YAMBUKA grew at over twice the rate the original tentative business plan had prophesized.

The YMBK Winter Apparel Project was groundbreaking and the sales were very positive. Over the past two months we have managed to astutely re-analyze and redevelop the YAMBUKA engine and we have stumbled upon a more competitive entrepreneurial answer, fueled by a creative triumph of style and ease, subtly but surgically steered by a tantalizing blend of boyish vision and perpetual paternal hope (YES...WE CAN).

“...we wants it, we needs it, must have the precious...” Gollum

The 2010 challenge with quadrupling budgets, streamlining payroll, diversifying the BRAND whilst investing in process efficiencies, is that it ELEVATES ‘the game’. My 2010 decision making epiphany has been that every cause has an effect but more importantly, every one of these effects has an effect. Its all about the bigger picture.

Conceptually, this is mind boggling (seriously)because, the reverse is also true, doing nothing has an effect that also has an effect.

Never before, and surely never again will this convergence of positive energizes tickle me the way that I am tickled today. Reality is anti-climatic...come dream with me, we can OVERCOME!

YAMBUKA is ALIVE!

Onwards! Upwards! Always!



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